Agumented Reality
This is a real life view of the world in which the elements are affected and made to look and act in different ways.
Virtual Reality
This is the feeling of being present in a real life or imaginary world in which the participant is able to play along and see a whole different world.
The difference between Augmented reality and Virtuel Reality
The user experience of the two types of realities are as follows
1. Augmented Reality changes the shapes and sizes of the two elements that are around the user. virtuel Reality puts the user in a different environment that affects the user and tricks the brain.
2. With the use of Augmented Reality it allows for the user to see a whole different world. As for Virtuel reality added devices are required to navigate through the different environment that has been created for the user who is in this new dimensions.
What is Google Card Board?
Google Card Board is a low cost Virtuel Reality head set that is used to encourage clients to virtuel reality headsets. The Google Card Board allows users to make the leap to purchasing and wanting to experience a virtuel reality experience.
It's importance is paramount in which it paves the way for users to want to experience and keep on experiencing a virtuel reality experience. By helping clients and guiding clients to want such an experience clients will slowly make leaps towards purchasing headsets and also participating in the virtuel reality experience.
Augmented reality is currenlty being used by clients to check the different destinations that are present in the world. Augmented Reality allows for user to plan way ahead of time to see the different restaurants that are available. Moreover, the client is able to see the service that are available in the hotel and also pick the different hotels that they would like to stay at once chosen. Furthermore, the the Augmented Reality allows of the client to see the terrain before they even travel to the destination that they are going to. Thus, this allows them to pack and be well preparied for the environment (Christina,2016).
The success factors that are used to measure the success of Agumented Reality include value proposition,customer sugments, and customer relationship. These few factors affect the way in which clients would go ahead and use the Agumented Reality.
(Kleef, Noltes, spoel, 2010)
http://www.augment.com/blog/augmented-reality-in-tourism/
Virutel reality can be used to enhance a guest experience by helping the guest know more about the environment in which they have not been too. For example, taking a look at the spa in which they have not yet been too. For example, Marriott tested out the virtuel reality at one of it's hotels in New York and London.
https://www.cloudbeds.com/pt-br/articles/3-ways-hotels-can-use-virtual-reality-in-the-future/
I think that Virtuel Reality is not just a trend but something that is very useful and very important. Hotels and countries will be able to market their products and service to client. Being close to clients is the name of the game and being with your clients is what is very important. Clients will be able to see what they would do even before they have bought a flight ticket.